There’s no getting away from it, Facebook is the biggest social network! Having high customer engagement rates is becoming essential for a business’ success on Facebook. Therefore we thought we’d put together some of the most important scientific facts, so that you can measure and compare how well your engagement with your fans is going. We have [...]

As a writer, I often act as a filter. I analyze the audience, prioritize communication goals and then evaluate what information does or does not need to be present. But, while I consciously work through these questions to distill the information approp…

listen to ‘What are Artefact Cards? In conversation with Tim Milne & Fraser Hamilton’ on Audioboo

At first glance, the decision by McDonald’s to open up some of the British and Irish farms that supply beef and eggs to its UK restaurants to selected consumers appears to be a clever, carefully crafted PR exercise to take advantage of the horsemeat…

A talk I gave last week at the inaugural Innovation Social event, held at the Google Campus on Bonhill Street in London. Some things worth noting… i) it was the first time I’d done a presentation by only writing it … Continue reading →

In what may have been the most unconventional field trip in Siegel+Gale’s 40-year history, about a dozen of us bussed down to Philadelphia to see the pouring of Alan Siegel’s bust.

Written by Paul Avery, Business Development Manager, San Francisco, ICLP

Having recently attending the Social Media & Mobile Strategies for Travel event in San Francisco, I noted many discussions based around the possibility of achieving lifelong loyalty in today’s increasingly promiscuous, price-sensitive and deal-driven digital world. It has never been more evident that mobile device proliferation and the social media phenomena of recent years will continue to have a strong influence on the ways in which brands engage with customers. Especially within the travel industry, understanding how these areas can transform marketing strategies or even business models is key in differentiating in a competitive environment and ultimately developing longer and more profitable relationships with both new and existing customers.

Some of my key takeaways from the event:

Understanding the mobile consumer

More than 50% of US travellers are now browsing for travel on mobile devices and 15% are actually booking via their mobile …

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worrystories:

Flowering Shrubs and Plants, James Kimrey Hindle (After Jan Van Eyck)

This is often the second or third question that I field when I tell someone that I name things for a living. The coolest projects I’ve worked on are often for niche companies, products or services. These are not the assignments that always have the g…

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our…