The New York Times spends a lot of money to create the high-quality content it has, and its business model depends on getting people to pay for that content. That strategy seems to be working for the newspaper so far. Still, that paywall turns plenty o…

Clare Third explores Twitter’s new advertising services for small businesses.

While Avengers Assemble continues to do well at the box office and The Dictator has been released today amid positive reviews, anyone with ANY sense this weekend will be choosing to go and see the latest Momentum release – The Raid… Out of love for the film animator Lee Hardcastle…

Congratulations. If you are reading this chances are that you are a social media aficionado. But don’t pop the champagne corks just yet, as it’s not enough to use social media, for optimum success you need to integrate social media into your marketing strategy.   Engaging with social media is a bit like a marriage. [...]

Creating an impact that lasts, especially surrounding charity work or social issues the general public would rather shy away from can be tricky. With inner city hustle and bustle the world around moves very quickly indeed meaning messages have to short and to the point. How do you get your audience to take notice? Is [...]

And here’s the official video from the Drum Marketing awards last week, where Ve was named Marketing Services Company of the Year
Can you spot Ve people?

Not to be outdone by TIME magazine’s May 21 cover on “attachment parenting”—which features a young mother breastfeeding her 3-year-old son—Newsweek today issued an equally provocative cover story. It shows President Obama, with a rainbow-colo…

Adobe Digital has launched its latest social media report, entitled “Why marketers aren’t giving social the credit it deserves”. The Executive Summary lists three key findings of their research, which are worth setting out: Last-click attribution, the most common measurement … Continue reading →

By Jim Beckham (@jimbeckham)   As the newest member of the team, I had been given the responsibility, and some would say privilege, of choosing the B2B Blog of the Week. However, being relatively new to pretty much everything we do here at TopLine, my initial endeavours at finding a suitable candidate were not very [...]