5 Best Strategies For Automated Rules On AdWords To Get Your Conversions

jacky | September 29, 2012

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Posted in advertising, branding, copywriting, Featured, Marketing Strategy, Online Marketing

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With AdWords automated rules you can schedule automatic adjustments to your Adwords account via campaign, ad group , keyword and ad level. With this powerful feature you can have time to optimize other parts of your AdWords account to get the conversion numbers you want.Here are my best automated rules strategies for you.

Making sure your best converting keywords remain the top page position to maximize your conversion numbers.Use the rule ‘increase keyword bids to top of the page CPC’, AdWords will automatically place bids on your keyword to ensure that your ads stay at the top of the page i.e. ranked 1-3. Make this rule turn on when a certain keyword exceeds a predefined conversion number. This number should be your average daily conversion number per keyword , so when this conversion condition is met you know the keyword is performing extremely well on the day, by boosting its ranking power on ads your conversion numbers could increase even further.So your rule should look something like this…

Maximize number of clicks and impressions for your brand awareness strategy. If you are using AdWords to gain clicks and entry to your website use the rule ‘increase the keyword to top of the page CPC’ or ‘change max CPC bids’. These will push your ads to a higher rank, which would lead to higher number of impressions and clicks. Make this rule start when a keyword exceeds the average daily number of impressions and clicks per keyword in your adgroup. Now if your keyword performs well in terms of clicks and impressions it will automatically maintain or move its ads into a top ranking position to generate even more clicks and impressions. This rule should look something like this …

Automatically producing promotional ads in the time frame you want.When you have special promotions running in a certain timeframe, there is now no need to turn on and off ads to support your promotional activity, AdWords can do this for you. This is especially useful if you’re promoting several products/services in different timeframes and if you’re in charge of a large account, now it can be easier for you. Use the rule ‘Pause ad’ and ‘Enable ads’, to pause irrelevant ads and enable relevant ads to the promotional activity, selecting the frequency you want this rule to come into play. Here what it should look like…

Increase maximum CPC bids for underperforming terms that is relevant to the product, service or brand your are advertising for. One way to make sure that all your relevant keywords ads are getting the impression and clicks they deserve (and therefore hopefully conversions) is to set a rule for underperforming keywords. Use the rule ‘Change max CPC bids’. Define the requirement ‘average position’ and ‘CTR’ to the value you think matches an under performing keyword, the final requirement you need to include is ‘keyword text’, set this requirement to contain the word you think that is relevant to your product, service or brand. This will give underperforming yet relevant keyword’s to generate ads in a highly rank position in order to test the keyword ability to generate clicks or conversions. This is a really good way to see if you should focus spending more on underperforming keywords.This rule should look like this…

Pause underperforming keywords when certain criteria has been met. Pause under performing keywords so that you don’t have to waste money on these keywords. Use the rule ‘pause keywords’. Use the requirements ‘CTR’, ‘quality score’, ‘impressions’ and ‘conversions’ to measure if a keyword is performing. The best way to do this is to look at each adgroup and calculate the keyword averages of CTR, impressions and conversion and use these as the benchmarks to define whether the keyword is underperforming or not, once you got these figures type it in as the requirement for this rule to come into play. Here what it should look like…..