Bing Maps vs Google Maps: Which is better for your business?

It’s almost a given that your business needs an online presence in order for customers to find your store or office.  If your company has a physical location, then clientele will probably be mapping their routes and clocking their distance to your door with the help of an internet search engine.  Even if you have decided to embed a map on your website, customers may still map your location elsewhere. There are a lot of search engines to choose from, but two of the most discussed and best advertised are Google and Bing. Which site would you prefer for your customers to use?

Pros for Google Maps:

•  With Google Maps scores points with users by giving a wide selection of different ways to view the map. Whether your customers like the terrain, satellite, or “normal” angle, each vantage point allows users to find your office with ease.
• Google Maps allows users to easily gauge the route or trajectory needed to reach the destination. So whether your customers are driving or walking, Google can map accordingly.
• Google Maps has become more meticulous. Nowadays even the tiniest of landmarks can be found on the map. The more landmarks customers recognise, the easier it will be to find your business .

Cons for Google Maps:

• Google maps requires greater bandwidth. Some of your clients may use phones or mobile devices that do not support a large bandwidth.

Pros for Bing Maps:

• Bing Maps has some noteworthy views as well. It offers the isometric view angle as well  as the bird’s eye view. The look of the cities and locations also look very natural in Bing.
• Bing offers the “direction tool.” As with many Bing features, the directional kit is well designed.
• Bing makes zooming in and out of a picture very easy. The Automatic view application sets the viewing angle by zooming percentage.

Cons for Bing Maps:

• Although some may disagree, Bing locations don’t seem to be quite as accurate. Their location and navigation could use some improvement.
• It’s surprising to find that the Bing Map is not included on the normal Bing Search bar. Users have to select “more” options to find the Bing Map icon. This obviously doesn’t boost the popularity of the map tool. Is Bing ashamed of their feature?

It’s becoming more and more common for businesses with physical locations to embed a map on their site. Both Google Maps and Bing Maps have their pros and cons. Which do you think will be best for your industry?

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Image courtesy of Free Digital Images

By Mimosa Creations 

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