Has your marketing got the Love Bug?

Ahhh Valentine’s is around the corner and you’re probably snickering at the thought of giving roses, candy, and having to do something sweet for someone else. Bah humbug!

A study last year showed that actually 73% of people who were aware of Valentines said they wouldn’t do anything, ended up doing something sweet anyway!  Whether it was going out on a date, treating friends to a nice meal, going out of their way for someone else or simply being a bit more positive.  The buzz of Valentine’s works, and yes that’s a direct result of advertising.  Like it or not, people do get affected.

Though you may think the hype of valentine’s may be reserved for kids or for extra sappy individuals, it creeps in to our consciousness and positive action can be carried out as a result of that. 

Think about how this yearly reinforcement of a single day of love could be applied in your own communication campaigns.  A story and mood that is reinforced with consistency over a long period of time can definitely bring about action to those exposed to your advertising. 

Think about how a single consistent message can bring about action, even to those of us who come off as stone cold. 

We hope that on the 14^th, you observe those around you and see how a single message has made them behave just a little bit differently.  Who knows? You might just get a lot of roses and candy for being extra attentive.

Want campaigns that show the love? Brief now!

Photography (and romance) by Paper Boat Creative

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