How to set up your first Google Adwords campaign

First things first, set SMART goals for your Adwords campaign. You need to set specific, measurable, attainable, realistic, and timely goals so you know what you want to accomplish.

Now go to adwords.google.com and set up your account. Verify your email address and “create your first campaign.”

Campaign type:

1)     Search network only -  includes all Google search pages (Images, Maps, Shopping) and partner sites (AOL).

2)     Mobile and tablet devices only – ads will only appear on mobile devices

3)     Online video – create video ads that run on Google’s content network

 Location.

1)     All countries and territories

2)     United States and Canada

3)     United States

4)     Let me choose: you have the option to enter specific locations such as city, region, or country. A map is provided.

Networks and devices. Google recommends new users display ads on all available sites, which also include partner sites. Once you learn more about your audience, you can choose very broad or specific reach depending on where your prospects are most likely to be.

Bidding and budget. Set your daily budget for the month; this can be changed at any time throughout the course of the campaign. Heightened traffic would means your ad will appear more often exceeding your daily budget by up to 20%. Your monthly limit will not be exceeded if your daily budget is consistent for a given month. Example: if your daily budget is $10/day for a month, Google will charge no more than $304.00 for that month. However, if your costs for a given day exceed the daily limit, Google will only charge 20% of the daily budget. Example: If your daily budget is $10 and you accrue additional costs in the amount of $5, Google will not charge $15, but $12, because 20% of your $10 budget is $2.

 Ad extensions.

1)     Location – shows your business address with your ad

2)     Sitelinks – include links to other pages on your website aside from the landing page specified in the ad

3)     Call – add a phone number to your ad

4)     Social – Connects your ad with your Google+ page; a +1 on your ad means a +1 on your Google+ page.

Schedule. Set your campaign’s start and end dates. You can also choose specific days and times that you would like your ads displayed, but if you’re new to Adwords you may want to have them run on all days and times until you better understand your audience.

Delivery.

1)     Ad rotation – decide if you want more clicks, conversions, or an even balance. Refer to your SMART goals.

2)     Frequency capping – limits the number of times you ad is displayed to a single user

Demographics. Specify who should see your ad based on age and sex.

Social settings. Choose whether or not to display Google’s +1 button on your Display Network ads.

Automatic campaign optimization. Choose standard or auto-optimized targeting. Auto-optimized will be disabled unless you have conversion tracking set up. Standard targeting shows ads based on the methods you set up (ie. keywords, demographics, etc.). Auto-optimized uses the Display Campaign Optimizer to find additional traffic. It’s availability is currently limited to a select group of advertisers. If you are new to Adwords you will not have to worry about this feature. Your ads will use standard targeting.

Now you’re ready to create an ad group. Choose a text ad, image ad, or display ad. Select your keywords and estimate traffic, enter your billing information, and your campaign will begin.

Be sure to perform analysis throughout your campaign and make the necessary in order to reach your SMART goals.

But there is always another way to help you with your Adwords Campaign… brief the Exchange! 

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