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The Integration Of Social Media To SEO- The New Way Of SEO!
jacky | October 19, 2012
Transformations of the digital marketing world and advances in search ranking algorithms has had a major impact in the digital marketing. Major search engines such as Google, who now account for the 88% of the searches in the global search market now value social media as the core aspect of its SEO algorithm. The bottom line is the more people that talks about your brand or website in the digital social media world the higher you will rank. Yet many still undermine the power of social media on SEO. Nowadays to formulate an effective digital marketing strategy you have to sync both SEO and social media. Here are some of the most important ways you can use social media to improve your SEO.
Register your brand on major social channels (especially Google+)
Simply registering on social channels and establishing some presence on the big 4, FaceBook, Twitter, Pinterest and G+ will give you some credibility in rankings. It not only give you a new channel to reach and market your brand but also automatically make you socially relevant and thus gain you some credibility in rankings. Its also worth mentioning that G+ plays a more important role in determining Google’s rankings than any other social channel simply because G+ is Google’s.
Display your social media connections and share buttons on each page of your website
Having social media connect and share buttons on each page will not only help your SEO but also help develop your opportunities and your contact database. Simply by having the buttons on your site will show search engines that you care about your social presence and this will gain you some credibility. It will also increase your brand’s social followers allowing interaction and sharing of your brands credentials and marketing messages which in turn generates inbound links which is a core aspect in determining your search engine rankings . Share buttons are equally important, these allow sharing of your content such as blogs and will not only generate brand awareness and drive users to your site but is the main tool that helps you build your inbound links network through your social channels to improve your SEO.
Building up your blogging content
Having a committed, updated blogging area on your website can significantly improve your SEO through improving your link structure and site authority. Writing quality content that is relatable to your business can attract inbound links to your sites in particularly through social discussions on social sites like Twitter, Facebook etc. Blogging should also be keyword focussed and target relevant keywords to be highly ranked for them in particularly long tailed ones as its easier.
Some common errors of bloggers are over stuffing and producing low quality content. For more information on low quality content look at this wonderful article. The splinter for all digital marketeers, “Google Panda” will not only penalise the page ranking but your entire domain if you do this, so it’s not worth it. Blogging also gives the opportunity to sell your website and to include more relevant inbound links to other articles or pages on your site to strengthen your overall site link structure.
It is also common to see websites undermining blogs by not defining it on their main website template therefore there is no clear access to it. Remember one way to promote your website is through blogs so if its hard to move from your blog to your main site there is no point in writing the blog in the first place conversely if the user can’t move from your main website to your blog you will loose the digital social implications of your blog, loosing those inbound links that will drive your rankings.
Start an SEO link building campaign
A good marketing strategy includes building your link network in terms of quantity and quality to emphasize the quality and relevance of your web pages to search engines. It is not enough to only advocate your blogs via your social channels, to be seriously considered in the rankings you have to do more than that nowadays. Distributing press releases with links, publishing content on web 2.0 sites, establish an author profile on high-quality article directories article directories , leave insightful comments on relevant blogs and participate in forums are all good ways to build your link network in the social media world.
Write guest blog posts
Proactively reach out to top ranking sites or site that have high page rank in your industry , and offer to write as a guest blog post will help your SEO. It will not only enable you to expose your brand to new audiences in the industry and but chance on promoting the brand and creating inbound links to your site. Bare in mind one link from a high quality page rank site is worth more that hundreds of low quality sites.
SEO like human beings are ever so often changing, there is no doubt that now to run a successful SEO campaign, social media should be an integral part of your strategy. I hope my article gives you a good insight on how to integrate social media to your SEO. If you like this article please share it, and comment below if you have any further advice or questions.
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