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Why Should Your Business Use AdWords ?
jacky | August 10, 2012
As an experienced marketing expert, part of my job is to delve deep into digital advertising campaigns . Along this road I have discovered that Google’s AdWords is one of the most effective digital advertising channel for any business. Google AdWords is the most advanced PPC advertising management tool offered on the market today, used for managing PPC advertisements on Google’s search and display networks. It helps businesses run their online PPC advertising campaigns effectively, from the production all the way through to optimisation and maintenance of campaigns. So why should you use AdWords?
Google’s search engine has on average 250 million global searches a day and Google’s global search market share in 2011 was 85% , relatively speaking you could potentially have access to 85% of the worlds searchers who are in your market using AdWords. You can also opt to target the online mobile and tablet market as well as the online computer market too at no extra cost-awesome.
Another impressive feature of AdWords is its ad target ability. The ability to target the right customers is essential to any advertising campaign to reduce costs and increase sales.On AdWords you can target online customers who are in specific locations, languages, on different devices or at different times. You can further your target ability by introducing keywords that are highly relevant to your target market and defining its match types.
AdWords allow you to have up to 500 campaigns and within each campaign you can have 2000 ad groups. No other conventional advertising methods allows you to test at the level that AdWords does. Having so many campaign and ad groups and no daily restriction of minimum spend for each campaign allows you to test several strategies cheaply such as keyword selection, ad copywriting, match types and bids on keywords. With the ability to test several strategies and receive real time results you will be able to increase sales in no time using AdWords.
Compared to most conventional digital advertising channels, AdWords is faster, easier to implement and control and gives you maximum control over your budget. Conventional means can often lead to high lead times, frustrating planning and overspending on your budget.
Google only charge for every ad click to your website. You can specify the amount of daily budget for each campaign, when it reaches this budget (no matter how small) it will automatically stop. To launch a campaign all you have to do in AdWords is choose your campaign settings, pick some target relevant keywords and type in your 60 characters text ads- its that easy.
As you can see AdWords platform is an effective or the most effective digital advertising channel in terms of the audience it has, its features and usability. But like all advertising campaigns, the key to success is building a good strategy. In AdWords you must have a good keyword strategy, ad writing ability and also constantly monitoring and improving your campaigns through past results and experiences, only this way can you see your conversion numbers improving.
Don’t miss out. Make Adwords part of your advertising channel today, find the world’s best AdWords marketing experts and brief them now at blur Marketing.
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