Categoriesadvertising Apple blog brand brand experience branding Brands business customer experience design digital Digital Marketing News Digital Marketing Podcast Digital news ecommerce Entrepreneurialism & mentorship facebook Featured Global Google innovation Internet M-Commerce Making Marketing Marketing Strategy media mobile Networks news online Online Marketing Online shopping PR Remarketing RSS Feed SEO Shopping cart abandonment simplicity social media Social Media Marketing Technology Twitter Ve Interactive Ve Interactive UK
Windows 8 TV Ad debut
Jo | October 25, 2012
Windows has released its debut TV ad campaign which started on Sunday. Ahead of the official launch on October 26th, the 31 second video showcases Windows 8, the latest operating system from Microsoft.
Youtube link: Windows 8 advert
The video counts down from 10 to 8, to emphasise the number of the new OS. Images of the number alongside the new touch-centric interface are the mainstay of the teaser ad with 10.26.12 featuring at the end. A tagline, “Windows reimagined,” also appears towards the end of the video, a reminder that that Windows 8 is a radical redesign for the PC giants. Eagles of Death Metal’s “Only Want You” provides the advert soundtrack.
The launch is timely; according to the latest statistics from web metrics firm Net Applications, “global usage of Apple’s (AAPL) Mac OS X platform overtook that of Microsoft’s (MSFT) Windows Vista in the month of August” (via bgr.com). The latest version of Apple’s OS X, known as Mountain Lion, has seen fast adoption and already has a worldwide usage share of 1.34%. Net Applications also found that iPad and iPhone accounted for 3.37% and 2.42% of Web traffic, whilst the Android accounted for just 1.71% of traffic. This infographic by created by Freemake, a company that offers free software, demonstrates how the operating system has evolved over the years.
As the age old battle between the platforms continues, will Windows 8 give Microsoft the push it needs to regain some ground? Let us know what you think of the advert and how it has been positioned against the arch rival Apple.
Find the right market strategy for your company with our Experts, submit a brief today!
Images from: Free Digital Photo Net
Leave your reply