Steve Jobs: What an experience

Steve Jobs didn't give us great technology: he gave us a great experience. That's what I'll remember about Steve Jobs. And not just in things named with a lower-case "I." Sure, the products that Apple introduced to the market after Jobs rejoined the company in 1997 "changed everything." For the first time, these kinds of devices were less about their specs and more about how they made you feel. Remember those early iPod commercials with silhouettes doing just about everything with the iPod in tow? It was about what you can do, not what the device can do. It wasn't about bytes, bits and speed. It was about the experience. His magic there was that he made the technology disappear. He made them beautiful. He made them fun. He made them a delight to buy, to use and even replace.