Too many choices: Customers face decision paralysis
Anika Chowdhury | September 19, 2011
Have you ever wanted to buy a computer but were overwhelmed by the mind-boggling array of choices? How did you make a decision? Maybe you browsed online for hours reading reviews, trying to figure out what would be the best choice. And once you narrowed it down to one company’s products, it’s possible you were still flummoxed by the number of possibilities. If so, you’re not alone.

