During election years, really big ideas emerge on taxation, regulation, education and the like. In the spirit that intriguing ideas are often the most provocative (they couldn’t really do that, could they?), I am humbly offering my really big idea. One that leaps all industries in a single bound. An idea so crazy that it just might work. I call it the “Complexity Discount” and here’s how it works: Every citizen is entitled to a Complexity Discount (I’m thinking 15%, but just stay with me here) when they come face-to-face with unintelligible information that stops them dead in their tracks.

As someone who strives for simplicity during my action-packed day—as a wife, mother of two young girls and a Strategy Director at Siegel+Gale—I spend the majority of my time noticing complexity. Where does it trip things up, how can you fix it and how do you stop it from ever starting?