Let’s call an audible: broken descriptive names for college athletic conferences present a BIG opportunity
Christian Turner | October 17, 2011
What’s the right metaphor for what’s happening in college athletic conferences at the moment? Coming apart at the seams to form the next patchwork? Dominoes? Jenga? Musical chairs? The lure of big time football money and exposure has gone from slow-rolling snowball to cartoon avalanche (one more for good measure) and what we’ve always known will never be the same.

