Two years on and Matthew Ingram at Gigaom has an interesting take on how publishers are re-assessing the potential impact of the tablet market on their industry.

Its safe to say that while the tablet market has had a massive impact on consumer use of the the web and mobile in general, damaging PC and laptop sales, huge dual screen use at peak TV time etc. But has it had the positive impact magazine and newspaper publishers were hoping for?

Jason Pontin, publisher of MIT Tech Review has published a scathing piece on his experience creating an app for iPad. He thinks that from the consumers point of view many publisher’s app are a step back from the work they’ve done on the web. Add in Apple’s 30% commission…

Its gratifying that my very own Project gets a namecheck as one that bucks the trend of being a walled garden, print repica. Yes I know I may have changed my tune somewhat but I’d agree with Gigaom on this, for some traditional ‘print’ publishers, the bigger opportunity seems to me to be HTML5 and web based apps.

I’d argue not so for brands however who are less reliant on cover price to benefit from app publishing and the the inherent discoverability and promotion that comes from having an app in the app store rather than somewhere on the web. Certainly iPad users are spending a lot more when shopping on iPad.

Interesting times but I wouldn’t make a call so soon. After all, we’re only two years down the road.

Apple is repsonsible for only 8.5% of mobile shipments but 80% of the profit. Boom.

(via Apple’s Market Impact Grows with Profit Gain: Video - Bloomberg)

A new report by Rich Relevance shows that nearly two-thirds of all mobile shopping sessions are done on an iPad. Even more startling is that iPad accounts for 89% of all mobile shopping by revenue.

The report also shows that iPad conversion rates are also nearly three times higher than on any other mobile devices.

Add to this a report from Ercisson that I blogged about a couple of months back showing that display advertising was twice as effective on mobile than desktop and Morgan Stanley’s prediction that mobile web browsing will top desktop by 2015 and it forms a compelling case to get on board the iPad bandwagon.

See the Rich Relevance Shopping Insights release here.

And their mobile shopping infographic here.

Wow - paper Has 1.5m downloads in only two weeks. Proof I think that iPad is not only an entertainment device, a device for consumption but also a device for creation.

Its form factor makes iPad a perfect sketchpad or professional pre-production tool. When done well, such as the iPad version of garageband, the UI is reinvented from the ground up with the idea that this is a creative sketchpad and not an emaciated piece of desktop software. Paper does this well. Photoshop Touch, less so.

fiftythreenyc:

Thank you.

Two weeks ago, we released Paper into the world with the hope of creating a place where ideas can live and thrive. Since then, 1.5 million people have downloaded Paper from all over the world. Thank you.

To say the response has been overwhelming would be an understatement. For a tool that we made for ourselves, we’re thrilled to find 1.5 million other like-minded creators out there. 

You’ve collectively created 7 million pages. Laid out end to end, they would stretch 1,215 miles. Stacked, 7 million pages would reach about 3,500 feet.

But most importantly, that’s 7 million times where you’ve pushed aside distractions and put ideas on paper. Moments like a software engineer sketching his hometown, an architect capturing a dream, a husband anticipating fatherhood, a czech painter discovering a digital medium, an artist turning to science, a diary becoming visual, a designer sketching an idea for a bag, and a talented illustrator looking for simplicity. We all create. And that’s a beautiful thing.

We’re glad you’re with us for the journey. 

See more of what people are creating at Made With Paper.

Its interesting now that the divide between apps and ibooks seems to be blurring. 

With many magazine titles consisting of replicas of the magazine enhanced with video and audio what really distinguishes newstand and ibooks other than frequency?

BMB Tab are looking for great Digital Project Managers to launch amazing apps for some of our brilliant clients.

9-12 month and shorter contracts available.

Get in touch: mike dot burgess @bmbagency.com

szymon:

Calligraffiti by Niels Shoe Meulman