10 Topic Ideas for Effective Video Marketing Online
Kirsty Lemmon | May 17, 2012
Having read our previous post on video marketing, you understand why it’s important to help market your business effectively, but perhaps now need to come up with the ‘Big Idea’.
Since this is often the stumbling block for many of us, we’ve put together 10 ideas suggesting topics that you could use for your video marketing campaign:
- Customer Testimonials. Using a video of a customer reviewing your company, product or service will add real value and credibility to your brand. Prospective customers would enjoy watching a genuine customer testimonial and having the benefits demonstrated to them within a 15-30 second interview.
- Corporate Video. People like dealing with and buying from people. A few words from the owner, MD or CEO of the business, about the company and the products or services, will add personality to the brand and will give customers a real insight into the people behind the business. It will also allow you to demonstrate the values and USP of the business in a personal and interesting way. If you are selling your own services, a short video of yourself gives prospective customers / clients a chance to warm to you.
- News updates. Almost like a news programme, you could provide updates on industry and company news via a regular video post. To add real value to the content, you could then explain how this is likely to impact your target audience together with any relevant advice – this will help to keep your audience engaged and coming back.
- Instructional Videos. People find how-to videos really useful, particularly if they have bought a product that needs to be created. Using video you can provide clear step by step instructions on how to use or create the product. You can also use video to illustrate how your product can be used in different ways and different environments.
- Advert. Use videos to create short adverts for your company; products; services or any promotional campaigns that you are running. Integrate these within your website, blog and video distribution channels. If you are advertising on the television – then why not run these online as well? Just make sure the content and execution is still relevant to your online audience – it may need tweaking.
- Presentations. Do you have slides with content that is worthy of sharing? If you have presentations or documents that can be turned into presentations, that would be of value to your target audience, use these to create a video. Try and make it more dynamic than a presentation, to make it interesting to watch. It is a video, after all.
- Speaker at an event. Have you or someone from your company been a speaker at an event – or are they going to be? Take a video and edit the footage to create an engaging piece of content that will captivate your audience. This could be used to demonstrate expertise and credibility in addition to providing valuable and interesting information.
- Case Studies. Use a recent case study or success story to demonstrate how your company has helped or solved the problem of a customer or client. Feature a narrator as well as clips or images that are relevant to the story and success.
- Product Demonstration. Use video to demonstrate how your actually product works. Even if you are selling a service you can use a video to demonstrate how people do it wrong but how your product or service gets is right. A visual way to show your company in action.
- Knowledge Sharing. Another way to demonstrate your expertise is by sharing your knowledge. This could be through answering frequently asked questions; discussing hot topics in the industry, discussing the facts or giving suggestions on how to overcome a common problem. Sharing relevant and useful advice for free could well lead to paying business.
There are plenty of other ways that you could use video marketing, but hopefully this will give enough inspiration to start your first campaign. Please comment on any thoughts, ideas or questions you have. We’d love to hear from you….
And don’t forget, if you are looking for a company to produce a high quality video on your behalf – just let us know.
Filed under: Legal Marketing, News, Online Marketing, Small Business Marketing, Video Marketing







