If you've been watching primetime television in the past few weeks, you've probably seen the big-budget commercials for Anheuser-Busch's new premium entry in the domestic beer segment: Bud Light Platinum. The first time I noticed the commercial, I actually heard it before I saw it. To be clear, I heard the unmistakable piano solo sample from Kanye West's “Runaway” which caught my attention and compelled me to watch the commercial. At the end of it, I needed a minute to think about what I'd just seen and heard.

"If you aren't fired with enthusiasm, you'll be fired with enthusiasm." - Vince Lombardi. With so much being written and parroted in the media about Carol Bartz's abrasive style, her inability to achieve the goals set for her by Yahoo!'s board, and who should succeed her as CEO, it seems as if the issue of culture fit that made her hiring so controversial in the first place has been glossed over. As a brand, Yahoo! has been criticized for its inability to compete with innovative peers like Microsoft and Google.