Miles Seiden | August 7, 2013
Shielding my eyes, I duck into the casino. By now I’m used to the cacophony, but the lights still get me from time to time.
I’m looking for someone, a shady character in a green fedora. I don’t know his name, but I can smell his arrogance through the cigar smoke. As the head of the Firebrand syndicate, he’s wanted all over Sin City for crimes against brands. And I’m gonna nab him. Tonight.
Back in December, I decided that 2013 would be a year of self-awareness. Since then, I’ve attended meditation retreats and yoga classes in various disciplines. I’ve watched countless documentaries, sought out peaceful places around the city and read books by such realized beings as Ramana Maharshi and Ram Dass.
Miles Seiden | March 14, 2013
Let’s be honest—most brands fall short of their promises. It’s hard to be perfect, even under the best intentions, with all that public scrutiny waiting to pounce on the first false move.
Ah, Hanukkah. The Festival of Lights. Although we’ve put away our menorahs until next year, there’s always time to have a little holiday fun. So gather ‘round and enjoy these reimagined lyrics, sung to the tune of I Have a Little Dreidel.
There’s something amiss in the air. Well, more on the ground, really. It’s called irregular operations among airline industry professionals, and it’s what’s keeping you from reaching your destination. It’s also what’s adding complexity to air travel and what certain airlines have the most trouble getting a handle on vis-à-vis improving their customer experience.
They say that everything goes better with bacon. Apparently, as Google revealed this month, they think so too. For its latest Easter egg, the company added a search feature to its main site based on the popular Six Degrees of Kevin Bacon trivia game. Type “bacon number” into the search field, followed by an actor’s name, and you’ll soon see that actor’s degree of separation from Mr. Bacon.
On the first day of business, I gained from S+G a partner in simplicity. It isn't hard to see the value in Simple is Smart, Alan Siegel's long-standing words of wisdom that became our company's mantra. The challenge is to hold yourself to that standard daily, to measure everything against it. Our mantra helps immensely, whether I'm auditing brands, designing logos, creating templates, or organizing files and folders. It's amazing how much three words have helped refine my thinking, as I'm sure they have for the rest of our talented crew.