Need a new way to access data on the go? CallCopy might just be the answer, allowing you to schedule staffers, record customer calls, generate call center metrics, and analyze calls.

Here are a few ways the hot new CallCopy widget can give managers a real marketing edge.

Now You’ll Know What They Really Think

CallCopy lets managers hear the truth from the customers themselves. Summarised reports on customer complaints can convert a mass of upset consumers into abstract tallies that are easily minimized by upper managers who don’t want to admit failures or mistakes. However, playing a series of customer calls brings back the human element. If the customer’s tone of voice is heard, the complaint can be judged as to how serious it is. Managers receive the whole truth of their customer’s concerns, and they can tweak their products and/or marketing campaign to reflect that.

Easier Dissection and Analyzation

With this new widget, customer calls are much easier to analyse. Mid-level managers who want to share customer complaints with management gain a measure of distance from the report when they play customer calls from CallCopy. They are no longer the source of the bad news, but merely the person hitting the play button.

This widget gives managers the opportunity to utilise real world examples to demonstrate how the best in the marketing department work. It also allows managers to play calls with poor customer service so that employees can review and improve. Users can use the widget to play portions of the call where an employee became heated and unprofessional with the caller. Playing the calls back to the employee and discussing it gives call center staff more insight as to where they went wrong, and helps improve call quality and marketing.

Real Playback Interface and Real Time Features

CallCopy has an interaction playback interface. The dashboard is in real time, so marketers don’t have to wait until the end of the month for data. Instead of listening to hours of conversations, managers can use the interface to identify points of crosstalk and silence. With this amazing new tool, managers can be armed and ready to give their marketing a boost.

Looking to get your marketing project off the ground? Brief the Global Services Exchange to source industry experts.

It’s always been common knowledge that optimised ads are better, but new research has shown that the mobile ad market is expanding and optimised ads are set to capitalise on that.

New research from the latest Intela Mobile Consumer Report has revealed the effectiveness of optimised ads that are sent to a person’s mobile device. So if you’re a marketing director then why aren’t you moving forward with plans to expand your mobile marketing campaigns. This doesn’t mean that you should go crazy of course, people are becoming more comfortable with buying products on their smart phone, they’re not going into feeding frenzy mode. However, it is interesting to note that consumers will even make mobile purchases that can be bought elsewhere at a slightly lower cost.

Learn From iTunes

The research for the report was based in the United States and the United Kingdom and refers to the “iTunes Effect”. This basically means that Intela are using iTunes as the basis to prove that consumers in the United States and the United Kingdom are becoming more comfortable using their cellular devices for multiple reasons. The diverse offering that iTunes can provide at the click or swipe of a button from a trusted supplier (Apple), means that consumer confidence is boosted, and with this new consumer confidence, more marketing companies are looking at new opportunities in smart phone marketing.

Although the report comes just under the tonne mark, with 1,000 American mobile owners and 1,000 British mobile owners polled, it showed that about half of the American consumers polled and half of the British consumers polled are even more confident about making mobile purchases in 2013, than they were this time last year. Hardly a compelling cross section, however the one of the best insights to take away that the report can offer is that an optimised mobile email is one of the most effective purchase triggers.

So what are you waiting for, brief the Exchange today for an optimised mobile email campaign and get the jump on your competitors.

 Image courtesy of sippakorn / FreeDigitalPhotos.net

Looking to get your marketing project off the ground? Brief the Global Services Exchange to source industry experts.

It’s always been common knowledge that optimised ads are better, but new research has shown that the mobile ad market is expanding and optimised ads are set to capitalise on that.

New research from the latest Intela Mobile Consumer Report has revealed the effectiveness of optimised ads that are sent to a person’s mobile device. So if you’re a marketing director then why aren’t you moving forward with plans to expand your mobile marketing campaigns. This doesn’t mean that you should go crazy of course, people are becoming more comfortable with buying products on their smart phone, they’re not going into feeding frenzy mode. However, it is interesting to note that consumers will even make mobile purchases that can be bought elsewhere at a slightly lower cost.

Learn From iTunes

The research for the report was based in the United States and the United Kingdom and refers to the “iTunes Effect”. This basically means that Intela are using iTunes as the basis to prove that consumers in the United States and the United Kingdom are becoming more comfortable using their cellular devices for multiple reasons. The diverse offering that iTunes can provide at the click or swipe of a button from a trusted supplier (Apple), means that consumer confidence is boosted, and with this new consumer confidence, more marketing companies are looking at new opportunities in smart phone marketing.

Although the report comes just under the tonne mark, with 1,000 American mobile owners and 1,000 British mobile owners polled, it showed that about half of the American consumers polled and half of the British consumers polled are even more confident about making mobile purchases in 2013, than they were this time last year. Hardly a compelling cross section, however the one of the best insights to take away that the report can offer is that an optimised mobile email is one of the most effective purchase triggers.

So what are you waiting for, brief the Exchange today for an optimised mobile email campaign and get the jump on your competitors.

 Image courtesy of sippakorn / FreeDigitalPhotos.net

Looking to get your marketing project off the ground? Brief the Global Services Exchange to source industry experts.

It’s common knowledge that YouTube videos can become viral and boost the marketing for your business. Video blogs, also known as vlogs, are popping up all over the web. Why should your business invest in a vlog?

Do consumers prefer to watch or to read?
When they are given a choice on the matter, most consumers prefer watching informative videos or advertisements over reading pages of information. A video explaining how the product works or how consumers can make a purchase grabs the customer’s attention and keeps it much longer. While it has been approximated that twenty percent of visitors to a website or blog will read your text, it is estimated that eighty percent will watch a video. Knowing which form of marketing is most appealing to consumers can help you promote your business effectively.

Videos make consumers linger.
Videos have the power to make a potential customer linger. When consumers enjoy, or even subscribe to an informative business vlog, then they are already displaying and interest in your industry. Each video becomes a discreet and effective way for you to promote your services and products. Some online vlog tools even allow you to monitor your number of potential customers by allowing you to keep track of how often your videos are watched.

Learn a lesson from the second largest search engine.
Next to Google, YouTube is now considered the second largest search engine. With its recent ad words for videos, YouTube allows videos from your business vlog to pop out when people are typing in your site’s keywords. The popularity of video content in blogs and websites also increases search ranking. Video content in a Facebook account can go viral if more people share it within their circle of friends. There’s a reason vlogs are popping up all over the web. They are an effective form of marketing!

Looking to get your art or design project off the ground? Brief the Global Service Exchange to source industry experts.

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Corporate managers can maximize organizational efficiency by coaching the people they manage. Here are some ways corporate coaching can help your business.

Help Your Company Maintain Focus
The economy can prompt corporate leaders to refine budgets and make changes that disrupt the workflow of employees. Corporate coaching can boost the confidence and morale of employees. This boost can give them just what they need to continue doing their best in uncertain situations. Coaching techniques can help a business act more like a team and focus on solving the inevitable problems that may arise.

Improve Workplace Performance
Corporate leaders who coach their employees on a regular basis can benefit from increased team productivity. A large majority of employees who are coached experience higher job satisfaction and improve their performance. Coaching can help build the morale of the workplace and increase productivity.

Improve the Employee and Management Relationship
Corporate coaching creates a trusting and supportive relationship between the management and the employees. Consistent coaching during staff meetings and one-on-one sessions can progressively nurture a corporate culture that fosters teamwork and cooperation. Managers who are trained to coach their subordinates establish a strong team-oriented relationship in the work place.

Whether corporate coaching is done through professional third party experts, or as part of routine managerial responsibilities, it is beneficial for everyone involved. Coaching promotes a team-oriented environment. It boosts job performance, career development, individual motivation, and job satisfaction.

Looking to get your marketing project off the ground? Brief the Global Services Exchange to source industry experts.

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Premier Foods has sold off its famous Branston pickles and sauces. The delicious products were sold to the centuries-old Japanese food processing company, Mizkan. Mizkan has specialised in producing and marketing Sake and vinegar since 1804. The sale included the Premier Foods factory in Suffolk. This raised £92.5 million for the financially beleaguered food company. The factory workers are now Mizkan employees. As a result of the recent sale, share prices at the London bourse rose 7.4% to 108p. Premier Foods also sold its Hayward pickles and its Sarson’s and Dufrais vinegars to Mizkan in June for £41m. The Sarson’s brand of vinegar is one the UK’s most popular vinegars.

A Troubled Financial Past

Considered one of the UK’s largest food manufacturing company, Premier Foods faced a huge pension deficit in 2011. In the year 2011, the company announced pre-tax losses amounting to £259.1 million. The company’s overall loss contrasted with a profit of £28.5 million during the previous year.

The Struggle to Survive and Grow

To accomplish its extended refinancing plan, Premier Foods decided to liquidate the non-core brands it has been marketing over the years. It is now focusing on its eight key food brands that include Hovis, Batchelors, Loyd Grossman, Mr Kipling, Sharwoods, Ambrosia, Bisto, and Oxo. Since March 2012, the company has raised almost £370 million.

With enough cash earned from disposing several non-core but popular food brands, it may be possible for Premier Foods to repay their debts sooner than planned.

Looking to get your art or design project off the ground? Brief the Global Services Exchange to source industry experts.

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One of the most difficult tasks for nonprofit organizations is raising sufficient funds. Nonprofits often end up relying heavily on traditional donation methods. However, there are a number of ways these organizations can harness the internet to get additional sources of funding. Here are a few marketing techniques for nonprofits.

Nonprofit Organizations Need a Facebook Page
A nonprofit can successfully market their organization through Facebook. It is crucial that everyone involved in the cause “likes” the organization Facebook page and shares the link with others. Even if everyone does not turn into it donor, this is an effective way to spread the word. Also, add the “Find us on Facebook” tab on the organization’s website and other marketing materials. In time, the fans that are gained will promote the organization on news feeds so that their friends can also see the page.

Gain Volunteers and Donations via Twitter
Twitter is an excellent tool to share news and build support for nonprofit organizations. The 140 character limit can also be used in appealing for funds. Some organizations have even found celebrities interested in their cause and asked them to retweet messages for them. The more people who receive tweets from your nonprofit organization, the more donations you’ll receive.

Build Your Site’s Content
The best way to develop site content is to get blogs written about the work being done by a nonprofit organization. This will optimize the charity’s website for search engines while letting others know that the charity group has committed itself to a given cause. The blogs should be written in a way that makes it easy for people to locate and contribute to the organization. Add “Donate Now” buttons to convenient spots on the organization’s website pages.

Use Online Fundraising Technology
There is a plethora of free software for online fundraising. This technology can help nonprofits track alumni, prospects, and donors. Some software also allows users to manage payments, pledges, and gifts.

Do you want a professional to help you out with your nonprofit marketing? Submit a brief !

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Having a website is a vital marketing move for a business. However, with the popularity of mobile devices, business owners and marketers do well to make the web info easily accessible on more than just a desktop computer. Here are five tips for a mobile-enabled website.

1. Don’t limit the visitors to your mobile-enabled site.
Mobile users should be able to access all of the features on your full site. Since mobile devices are becoming one of the most common ways individuals surf the internet, potential customers should not be penalised or limited when they visit your mobile site.

2. Make good use of whitespace.
When you are designing the mobile version of your site, be sure to only include web content that the user will find relevant. A lot of information will clutter the small screen of a mobile device. Sufficient whitespace will allow users to navigate with ease.

3. Uniformity is important.
Mobile-enabled websites should maintain uniformity with the rest of the company’s brand. The formatting may require you to remove some elements that may not be necessary for a mobile site. However, try to retain most of the designs so that the customers will be familiar with the colours, layout, and theme.

4. Keep your information brief and concise.
Most websites are designed to provide information to users on their computer. On the mobile version of your website, however, keep your company information concise. A mobile phone screen is only about 3 to 5 inches wide. Too much information will hinder the ease of site navigation. Consumers are also interested in getting information very quickly. Sites that centre on graphics are not easy to navigate. This is because the graphics take much space. For mobile-enabled sites, fewer and smaller graphics should be used to increase speed.

5. Take your mobile-enabled website for a drive before you launch.
It is important to test your site before launching it. Make sure your fonts are legible. Look at the link buttons to see if they are large enough to be clicked. The mobile-enabled website should be easy to navigate and aesthetically pleasing.

Mobile devices are becoming increasingly popular around the world. Whether your customers prefer to visit your site from the desktop, laptop, mp3 player, pad, phone, or other device, with a mobile-enabled website your company can be easily accessible for all.

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The spa industry is a growing industry. People from all walks of life are pampering and grooming themselves at wellness resorts. These hubs of rejuvenation are neither longer limited to only the upper echelons of society, nor are they seen as an unnecessary luxury. Both women and men from different backgrounds look forward to experiencing a few hours of indulgence. An increase in the demand of spa services has led to a lot of competition. Here are some vital tips for successful spa marketing.

Get Your Promotional Products and Services Ready
Certain spa services are more expensive than other. So to hook potential customers onto the higher end of services, offer them free or promotional products. If they are satisfied with the services there is a greater chance of them returning. One good way to advertise through direct mail and have them bring their coupon to the spa. Direct mail is a very effective form of marketing. Potential customers can receive discounts or gift cards through the mail based on their age, profession, income, location, and shopping patterns. Promotions give new customers helpful information about the company and give them an incentive to try out the various free spa services.

Take Advantage of Online Marketing Strategies
Companies need to have a website to serve as a platform to give out information about features, services, and the latest offers. The homepage of a spa is an important tool that should be designed in such a way that the visitor can choose among the list of offers, discounts, packages, weekly deals to suit his or her requirements. Social networking sites allow the company to create a fan page where customers can find out about the latest discounts and packages.

Plan a Spa Contest With the Help of Social Media
When you create a contest, customers can easily participate by entering their names and contact details on the company website. Contests draw the attention of new and existing customers. Prizes can be a free spa weekend in an exotic location or free spa products. Since a strong customer base is very important to the success of a contest, social media will be vital. In the spa industry more and more new customers need to be attracted in order to compete and boost revenues. Social Media can help you attract the bodies you need.

Do you need help with your spa marketing campaign? Submit a brief now!

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All businesses are looking for ways to gain natural traffic and improve their online ranking. More traffic and better ranking enables businesses to generate more income through websites and blogs. Search Engine Optimization – or SEO – is responsible for helping businesses build website traffic and improve ranking on prominent search engines like Yahoo, Google, and Bing. Just as technology is constantly changing, so is SEO. Here are few essential SEO techniques to keep in mind for the year of 2013.

1.  Pick a Title with Pizzazz
A title is one of the most important elements in SEO. Title tagging is a vital technique that should be used with creativity. Your tag should be exact and rich. The targeted keywords that are being used on your site should be incorporated into the title. To get the best results, every web page on your site should have its own title tag.

2. Give Your Results a Boost
SEO should help businesses make sure that their websites or blogs are as search-friendly as possible. When online content is not optimized, business search engine results will be at the low end of the list. To give results a boost, a company’s entire website needs to be indexed by search engines. Content on every single page should be interesting, unique, and informative. Search engines give priority to websites that provide valuable content. Build more pages, and then link each page to the other. The more content a company provides, the more income it can generate.

3. Do Your Keyword Research
In order to generate more traffic, focus on your keyword selection. Study the search competition in your industry. This should be your basis for choosing the perfect keywords within your niche market. As you do your research, pay attention to backlinks. Backlinks can help a business increase the search engine ranking and the traffic to a website or blog. In making backlinks, pick places where you can get the highest response for unique articles. For the best results, businesses need to have a variety of competitive links that point back to the company website.

Does your business need marketing help? Submit a brief now!

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Image from FreeDigitalPhotos