Tweet Ensuring as many emails as possible get into inboxes is critical to the success of many online businesses and becoming tougher by the month. The leading portal on performance marketing, Performance Marketing Insider, invited our CEO to share the tricks of the trade. Watch the video below in which Murray Newlands interviews Nadeem: Do [...]

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Tweet Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints [...]

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TweetUpdate: We are thrilled to announce we won Highly Commended ‘Best Finance Publisher’ at this year’s Performance Marketing Awards! Thanks for all your support. The finalists have just been announced for this year’s Performance Marketing Awards and Azam is delighted to have bagged another two fantastic nominations: ‘Best Finance Publisher’ and ‘Best Use of Email’. [...]

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Tweet In the first of a serious of articles on improving results from email marketing, Azam Marketing’s Director of eCRM Operations Ryan Ranaweera, who has been in the email marketing industry for a decade, offers advice on improving open rates. One of the core measures to identify the success of an email marketing campaign is [...]

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TweetAzam is pleased to launch the Flyonthewall affiliate program on Affiliate Window. Founded in 2003, Flyonthewall is the UK’s leading security store, selling the very latest cameras, gadgets, CCTV and home security solutions at competitive prices. In light of the riots in England in 2011 and the general increase in crime, people have become more [...]

[[ Important: this is not the full blog post. Please visit the Azam Marketing blog at http://www.azam.info for the entire article. ]]