The 2010-2011 season was a banner year for the NBA. With TV ratings up a “whopping 30%,” the NBA and its franchises were brands on the rise, gaining new viewers and delighting their loyal fans.

A recent poll by the Davie-Brown Index, which was taken on June 19th, revealed that LeBron James’ popularity has decreased to an all-time low. According to the results, which are calculated using consumer perspectives of celebrity brands, LeBron’s appeal, which is at 57 percent, is the lowest it has ever been. His trust factor was also close to an all-time low at 48.87 percent. It’s hard to believe that after just 18 months this talented basketball star’s brand is struggling to maintain its luster.