The automotive industry is facing huge challenges—from limited fossil fuels and an increasingly environmentally conscious culture to rising demand for mobility in emerging markets and an exploding global population. To survive in this new world, car manufacturers need to redefine their purpose around creating sustainable, future-proof mobility solutions.

In the information [overload] age, storytelling is becoming increasingly important to capture an audience’s attention, convey information and inspire action. It can win over employees, investors and clients alike. John Kotter, a professor at the Harvard Business School and author of Leading Change, believes that “those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.”