Sarah | January 29, 2013
Is your business missing out by not having a blog?If you have a business website, you will probably be wondering if you should have a blog or not. Many businesses are losing out on huge numbers of traffic and sales due to simply not implementing a simple blog. But the problem is, they just don’t realise it.
Regardless of what business you’re in, you can always benefit from having one. It’s not
has hard as you think and it’s also not about telling the world about how you took the
kids to Disneyland at the weekend and one of them was sick all over the couple sitting
next to you on the train.
Your company blog, in many ways is representation of your brand. It’s something that connects you and your customers and builds a level of trust; you’re no longer just another copywriter, or that guy they go to office supplies; you’re an expert, but you’re an expert with a name, a personality and, most of all, someone they can relate to.
For everyone blogging is different; some say that blogging once or twice per day, five days a week is essential, while for others, once a month is sufficient. The point is not the amount of content you post, but the consistency. Consistency is one of the best ways to build trust, and since we humans are habitual creatures, we start to feel uncomfortable when something we’re used to having at a certain time suddenly isn’t there anymore.
I have spoken to many business owners about this issue, and nine times out of ten, I get the same responses: “I don’t have time to blog,” “I’m not a writer,” “nobody wants to read what I have to say.”
Like I told them, I will tell you; wrong, wrong, and wrong again.
Blogging doesn’t have to take as much time as you think. If you can schedule one post a month into your schedule and stick to it – that’s all you need. Again, it’s about consistency, not quantity.
You may not be a writer, but there are plenty of good copywriters out there who are able to create great posts on behalf of your company.
People do want to read what you have to say; they want to know how you can help them, and why you are better than any of your competitors. It doesn’t matter which industry you’re in; you have something to say, and there are plenty of people just waiting to read it.
By not having a business blog, you are really doing yourself and your business a great disservice, and the best thing is that your competitors are all thinking the same as you. So, if you want to give your self a competitive edge, then a blog is a great way to get started.
Need a marketing campaign? Submit a brief now!