Blogger Network

Author Archive: Scott Monty

Page 5 of 512345
This Week in Social Media – 7/10/2013
LinkedIn poised to serve as a global economic graph, what causes customers to recommend brands, Vine withers in the face of Instagram video, Twitter targeted ads, Facebook differences in Asia and Africa, what to do with CEOs who doubt social media, the changing role of television in the digital age, the language of images and more, it’s This Week in Social Media.

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine.


Industry





Platforms



Legal/Regulatory

Metrics/Measurement/Big Data

Content

  • Good writers are hard to find. If you're staffing your content efforts with underpaid writers, you're going to get what you pay for.
  • A contrarian view from AdAge (but not really): Why the 'Newsroom' Tactic Can Be Hurtful to Brands explores how it's important to do more than just hop on a trend for the trend's sake: "When a brand swiftly publishes creative and tasteful content tied to the latest news headlines, it dramatically maximizes the impact and ultimately the success of that content. But that success can be fleeting and actually hurt you if you're not laser-focused on telling the bigger brand story."

Bookmarks/Read-Watch-Listen Later

  • While marketing, IT and communications get a lot of credit and are pushed into the arena of social media, human resources generally lags. But 2013 is shaping up to be the year of social HR.
  • We've seen much ado lately about the role of social media in breaking news situations. This Fast Company article "Twitter vs. Mainstream Media: Science Proves Which Breaks News Faster") takes a deeper dive into the issue. You might be surprised at the results.
  • A new study by the Oriella PR network looks at trends in digital space and how it affects the making and breaking of news worldwide. Some topics include: journalists as publishers, a shift away from pre-packaged stories in press releases, digital being thought of before print, unique views being seen as important for measured success, and interactions on Twitter. Definitely worth a look, whether you're in marketing or communications.

Image credit: malloreigh (Flickr)

Read more »
Click on a star to rate
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...
What Does It Mean to Reboot Your Life?

It's not a typical question. But then again, Mitch Joel isn't your typical author.

I've had the pleasure of knowing Mitch for nearly a decade, and I've been constantly impressed with his prolific output, his thought leadership and his ability to ask some of the most insightful, probing questions.

Normally, this would be enough of a promo to get you interested enough to head over to Six Pixels of Separation to read his blog and listen to his weekly podcast. When you add in his history as a published author (and a good one at that) and a highly sought after speaker, it's no wonder why it was a pleasant surprise to welcome him to Dearborn earlier this week and to be able to sit down with him to discuss his new book Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It [affiliate link].

This new book is not your standard marketing book. It's certainly not a social media book. It's a book about life and practical matters with respect to business, marketing and how we all fit into the picture. And I don't say that lightly, as there are far too many books crowding the marketing and social media sections of the bookstores right now.

I decided to use the opportunity to interview Mitch via audio, because there's nothing like capturing exactly what someone says in their own words. And I think it's worth it to hear Mitch talk about his vision for the book, why he wrote it, who it's for, and how to prepare yourself for the future ahead. If you can make it through the first minute or so, the audio quality clears up and both Mitch and I hit our stride.



I'd be interested in hearing your feedback, either on the interview or on the book, if you happen to purchase it.

And as a bonus (I didn't realize I did this until I listened to the playback), I mention the term "youtility." Turns out it was buried in my subconscious, as I had an opportunity to read another great book recently: Youtility: Why Smart Marketing is About Help, Not Hype by Jay Baer. If you'd like to get a free excerpt of Jay's book, head over to http://youtilitybook.com.

Read more »
Click on a star to rate
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...
This Week in Social Media – 6/26/2013
A roundup of relevant links affecting our industry.

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. 

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine

Key digital trends from the first half of the year, the tablet wars, worldwide social network usage, Chinese microbloggers are a sad lot, the inconsistency of Facebook ads, why fans really like you, Klout gets inside your company, the FTC wants Congress to do something about marketers and big data, real-time analytics at Wimbledon, what influence means and more - it's This Week in Social Media.

Industry



  • Mobile users make up 78% of the U.S. population
  • 57% of mobile users are smartphone users
  • 203MM U.S. consumers access media on multiple screens monthly, outnumbering the single-screen audience 2.5 to 1
  • Tablet owners pay equal or more attention to their tablets when they're watching TV

The Platforms

  • Based on looking at more than 1 million ad units, Salesforce Social.com has determined that there is a wide variance in the price and performance of Facebook ads, both by ad type and by industry. At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry.




Legal/Regulatory

Metrics/Measurement/Big Data

Content

Bookmarks/Read-Watch-Listen Later

  • How does influence work? Some thought about how much control you actually have about your decisions from Adam Alter, assistant professor of marketing and psychology at NYU's Stern School of Business.

Commentary

No commentary this week, as we're between the Go Further with Ford trends conference and vacation. Two links to keep you interested, though:

Read more »
Click on a star to rate
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...
Foursquare – HBO Tie-Up is Brilliant

#GameofCones is coming. And our prediction is that it's going to be huge.


Already a pop culture phenomenon, HBO's Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes.

But the latest iteration is pure genius on the part of HBO and Foursquare. In what looks to be a collaboration between the entertainment outlet and the most popular of check-in apps, the program is called "Game of Cones" and it is set to pit the east coast against the west coast, akin to the struggles between the Seven Kingdoms of Westeros on the show.

But rather than the Iron Throne at the center of the battle, it's the Iron Cone that is at stake this summer. What's the Iron Cone, you ask?

Well before we learn that, let's see how the effort works.

First, you must choose a side to take - New York or San Francisco. Here's how they are described.
First, New York:
It will span multiple boroughs — from the western boundaries of lower Manhattan through the mythical Greenwich Village and over to the east. The struggle, some say, will sweep across the River into Brooklyn and the faraway kingdoms of Greenpoint, Boerum Hill, and even Prospect Heights.

And San Francisco:
It will span the entirety of the Bay Area — from the western shores to the Golden Gate Bridge, from Nob Hill down to the Mission. The struggle, some say, will sweep across the bay from Fisherman's Wharf to Alcatraz and the faraway kingdoms of Oakland, and back down into Sunset Park, the Castro, and (shudder) the Tenderloin. Beware what lies beyond Market Street...

Between June 7 and June 21, users check in at select ice cream shops in New York and San Francisco and include the hashtag "#GameofCones".  The ice cream shop with the most check-ins will win the coveted Iron Cone. But what exactly is the Iron Cone? No word on that beyond the bragging rights of having beaten the other shops. We'll have to stay tuned.

Here you can see the rankings of each, as well as the ice cream shops' badges as they are referred to as "Houses" in Game of Thrones parlance.



The entire program is being chronicled under the #SummerIsComing hashtag, in preparation for the event, akin to the "Winter is Coming" promotion for Season 3.

Between our natural love for ice cream and exploring city neighborhoods in the warm weather, not to mention the amazing fanbase of the hit show, HBO and Foursquare have a winner on their hands as far as we can tell. And hopefully the real winners will be the local businesses.

What do you think of this program? Will you be doing some #GameofCones check-ins of your own? More at http://gameofcones.foursquare.com.

--

Read more »
Click on a star to rate
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...
Page 5 of 512345