No one ever Yahoo’d—The fallacy of pre-verbing a brand name (Part 1)

We “google” everyday. We “tweet” incessantly. And we might “TiVo” several times a week. Some of us old fogies even “xeroxed” and “videotaped” things once upon a time. In England people still “hoover” the floor. We like “swiffering” better than mopping. Back in the ‘80s, many of us enjoyed “rollerblading.” And we all still “zip” things up—not just jackets.