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Blogging Hiatus, No. Blogging Elsewhere, Yes; Focusing on Social Commerce.
Paul Chaney | December 8, 2011
It’s been a long while since I blogged here, but that doesn’t mean I’ve not been blogging. My focus over the past few months has been on the topic of social commerce, which is using social media in a retail environment to produce, get this, actual dollars.
I’m currently writing weekly feature articles for Practical eCommerce, an online publication I’ve worked with for years. More recently, I started blogging for Social Commerce Today, a site with a strict focus on social commerce.
Why a focus on that particular topic? Because, where social media is concerned, it is the new black. In his post entitled The Future of the Social Web: Five Eras, then Forrester analyst Jeremiah Owyang evidenced that social commerce is the “future.” We’re just now entering into this particular era and its not due to mature for another couple of years, according to Jeremiah. I’ve always tried to stay on top of social trends, so it makes sense to hitch my wagon to the social commerce star.
I hope to resume blogging here whenever possible, as I realize the importance of doing so, but time is limited. Until then, look for my writings at those other two venues.
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