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Digital Marketing News – Google Analytics Premium Overview
Target Internet | October 4, 2011
Alongside its free service Google has now launched Google Analytics Premium which offers a more tailoured service for large organisations.
It states the tool has been built on four pillars:
- Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports
- Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions
- Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support
- Guarantees - service level agreements for data collection, processing and reporting
For some major companies the addition of these new services will mean GA is now a contender for their business, offering more of what they need and providing reassurance through the introduction of SLAs.
While the new tools look great, it’s the dedicated support that will have most of us wishing we were managing accounts like these. Not only does it provide data freshness within a maximum of four hours, but your own personal account manager is on hand to help you decide how to react and where to push your efforts.
Of course a service like this doesn’t come cheap, and Google’s Premium service would set you back a whopping $150,000 or £97,500.
Although we often see companies start to lose interest in their free products once the paid for service is launched, GA is working hard to continually improve the free service it already offers. The premium product is very much aimed at a niche audience and in no way seems to be slowing down developments on the current service.
Google Analytics Premium is only available for download in the US, Canada and the UK for now but a wider rollout is expected soon.
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