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Boris versus Ken: It’s a battle of brands

Siegel+Gale | May 1, 2012

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Posted in Boris Johnson, brand, brand differentiation, brand loyalty, branding, Global, Ken Livingstone, london, London Olympics 2012, manifestos, political branding, Politics
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On May 3rd Londoners will decide who gets to run their city for the next four years. While there are a number of candidates it really comes down to two contenders: the Conservative candidate and current Mayor Boris Johnson or the Labour candidate and former mayor, Ken Livingstone.


 

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