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Chinese brands: Shift from production line to storyline

Cecilia Yu | September 10, 2012

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Posted in brand, brand differentiation, brand strategy, branding, Brands, Chinese brands, Chinese companies, Chinese market, Global, Liushen Florida Water, Nongfu Spring, Siegel+Gale
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When it comes to brand strategy, many Chinese companies adhere to the following approach: focus on the quality of their products, but not the stories behind them. And they are always seeking ways to explain why people should trust them.


 

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