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Let the bull run
Siegel+Gale | September 6, 2012
The Merrill Lynch bull, introduced to the public in 1974, is perhaps the most iconic logo in financial services. After being acquired by Bank of America in 2008, the bull was put out to pasture. But BofA recently decided to bring it back. ''We brought the bull back because he is simply one of the most powerful advertising symbols ever created,'' said James E. Murphy, a senior vice president at Merrill Lynch.
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