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Ones to watch

Frederic Boucher | August 10, 2012

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Posted in Bank of China, brand, brand professional, branding, Brands, China Mobile, China Telecom, Chinese brand names, Chinese brands, Chinese market, Global, London 2012, London Olympics, naming, naming strategy, Olympics, telecommunication brands
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As the Chinese flag is raised for gold several times each day during the Olympics in a neck-to-neck battle with the U.S. for sports world supremacy, I ask myself: How many global Chinese brands can I name in any industry? Being a UK brand professional, it should be easy. Right?


 

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