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Tom Daley: The hopes of a nation fall lightly on his shoulders

Max Hurford | August 1, 2012

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Posted in 2012 Olympics, brand, brand image, Brand New, British Olympic 2012 campaign, Global, london, London 2012, London Olympics, Olympics, poster boy, public image, strong brand, Tom Daley
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Poster boy for the British Olympic 2012 campaign, young sports personality of the year, Olympic finalist in Beijing at the age of 14, hopeful gold medallist, caring son with a honest demeanour and golden smile. The life of Tom Daley seems just about perfect, doesn’t it?

 


 

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