Blogger Network

We Fight For The User

john v willshire | April 19, 2012

Click on a star to rate
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...


I was thinking about something yesterday, as part of the Make Things People Want beats Make People Want Things talk I’m writing.

Brands are now platforms for belonging, for users to do with as they please.

They are most useful when they are fragmented, open, fluid, reusable in any way the user might wish.

We must fragment and shatter brands even more, make them more useful to users, not constrict and box them in.

We are like Tron: we fight for the user.


Leave your reply