Categoriesadvertising blog brand brand experience branding Brands business cool stuff customer experience design digital Digital Marketing News Digital news ecommerce Entrepreneurialism & mentorship facebook Featured Global Google innovation Internet M-Commerce Making Marketing Marketing Strategy media mobile Networks news online Online Marketing Online shopping PR Remarketing RSS Feed SEO Shopping cart abandonment simplicity social media Social Media Marketing social networks Technology Twitter Ve Interactive Ve Interactive UK
We Fight For The User
john v willshire | April 19, 2012
I was thinking about something yesterday, as part of the Make Things People Want beats Make People Want Things talk I’m writing.
Brands are now platforms for belonging, for users to do with as they please.
They are most useful when they are fragmented, open, fluid, reusable in any way the user might wish.
We must fragment and shatter brands even more, make them more useful to users, not constrict and box them in.
We are like Tron: we fight for the user.
Leave your reply