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Being simple in China

Cecilia Yu | October 29, 2012

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Posted in Baidu, brand experience, brand simplicity, branding, China, China Brand Simplicity Index, Chinese Brand Simplicity Index, Chinese consumers, Communications, Global, Home Inns, simple experience, simplicity, simplicity index, Xiamomi
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Simplicity is not just a Western concept. It’s actually been rooted in Chinese culture for more than 1,000 years. Over the past decade, however, Chinese brands have not embraced simplicity in terms of how they interact with consumers.


 

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