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How to merge two brands in six not-so-simple steps
Siegel+Gale | November 4, 2011
When companies approach branding firms like Siegel+Gale for guidance on merging two corporate or product brands, the request is typically for us to develop a name, logo, endorsement strategy and story for the new merged entity. In many cases, however, it’s not the right move to simply create and launch a new brand identity overnight. The job is not done with the introduction of some new branding elements.
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