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The NBA Lockout: A dangerous game of brand brinksmanship
Nate Caress | September 15, 2011
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Posted in brand loyalty, branding, customer loyalty, Global, nba, North America
The 2010-2011 season was a banner year for the NBA. With TV ratings up a “whopping 30%,” the NBA and its franchises were brands on the rise, gaining new viewers and delighting their loyal fans.
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