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Trademark filing and protection in China: Little suggestions, big difference

Liz Castleman | October 2, 2012

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Posted in brand building, brand strategy, branding, Brands, China, Chinese brands, Estée Lauder, foreign brands, Global, naming, naming strategy, Osiao, trademark, trademark protection
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We’re watching and experiencing China’s era of innovative brand-building and global acquisitions, as well as an increasing number of foreign companies taking their business into China. For example, last week Estée Lauder announced plans to launch a new “East-meets-West” beauty line called Osiao (pronounced O-Shao).


 

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