Warby Parker: A surprisingly delightful brand experience

I recently got hit on the head with one of those reminders of “you’re getting old.” I needed glasses. (I know, how tragic!) After getting my prescription, I was eager to ask my four-eyed friends for recommendations on where to get some frames. “WARBY PARKER!” they all said. And so it began.

I was expecting to try on some glasses, pick a pair and be done with it. I wasn’t expecting to drink the Warby Parker Kool-Aid. But alas, I did.