Categoriesadvertising Apple blog brand brand experience branding Brands business customer experience design digital Digital Marketing News Digital Marketing Podcast Digital news ecommerce Entrepreneurialism & mentorship facebook Featured Global Google innovation Internet M-Commerce Making Marketing Marketing Strategy media mobile Networks news online Online Marketing Online shopping PR Remarketing RSS Feed SEO Shopping cart abandonment simplicity social media Social Media Marketing Technology Twitter Ve Interactive Ve Interactive UK
A Fact of Life
VeInteractive | June 12, 2012
Hot on the heels of yesterday’s exciting VeCommerce launch, we thought we’d take a few moments to talk about shopping-cart abandonment in today’s e-commerce environment. It’s relevant subject matter, given that VeCommerce is the world’s first and only online retail platform offering integrated cart recovery and remarketing software.
In the world of e-commerce, cart abandonment is an unwelcome fact of life. 66% of customers who put something in the basket leave it behind. That represents a lot of lost sales and an enormous amount of lost income.
So companies and software sprang up to help retailers recoup some of this lost revenue, of which Ve Interactive and our multi-award-winning VeCapture and VeContact technology is the leading example. We send out targeted remarketing emails to customers that have abandoned their shopping cart, encouraging them to return to the site and complete their purchase.
Seems a smart move, right? The shocking thing is that less than 15% of top retailers are taking advantage.
But, anyway, are customers starting to wise up to the fact that, if they abandon their cart, they often see an email offering a discount appear in their inbox? And do retailers want to encourage that kind of behaviour? Evidence suggests that the answer is yes to both questions.
Some companies are seeing abandonment emails achieve open-rates twice that of their newsletters and finding that successful remarketing is worth 10 times the revenue per customer. Those figures make discounts a decent trade-off.
And, what’s more, here at Ve Interactive we only charge our clients for successful conversions, so it’s really a no-lose situation, in its most literal sense. Why not get in touch with us, to find out how we’ll increase your revenue.
We promise you won’t regret it…
Leave your reply