Archive for the ‘advertising’ Category

The words local government and innovation don’t normally appear in the same sentence. Mainly because of the widely held perception of local government as an unwieldy machine that spews our ted tape and  ties the hands of industry.   Yet dig a little deeper and you will find some truly innovative partnership work between the [...]

On Wednesday I went to an event organised by the Marketing team at Metro. There were some interesting speakers and panalists at the event including Meabh Quoirin (Future Foundation), Peter Duffy (Easyjet), Will Sauson (Contagious), Ben Wood (CCS Insight), Glyn Britton (Albion), Jonny Kaldor (Kaldor ltd), Andrea Nicolaou (O2), the…

Interesting campaign from Swedish Armed Forces. The Swedish army needs to recruit people into an occupation that requires you to give up your own comfort in order to help others. To draw attention to this, they created a real event, (beamed digitally in real time) in Stockholm to see how…

As graduation day approaches for many college students, my colleague Megan Pluskis and I have decided to examine the different paths we took to our eventual meeting at Siegel+Gale—where we now sit just a swivel-roll away from each other.

What’s happened this week: Facebook have begun to test a consumer pay to post scheme as another potential revenue source, if it succeeds it will be another example of the emerging ‘branded consumer’. Google+ for iOS re-launched with a very distinctive look and feel. Bing has reinvented itself around social…

Clare Third explores Twitter’s new advertising services for small businesses.

While Avengers Assemble continues to do well at the box office and The Dictator has been released today amid positive reviews, anyone with ANY sense this weekend will be choosing to go and see the latest Momentum release – The Raid… Out of love for the film animator Lee Hardcastle…

Creating an impact that lasts, especially surrounding charity work or social issues the general public would rather shy away from can be tricky. With inner city hustle and bustle the world around moves very quickly indeed meaning messages have to short and to the point. How do you get your audience to take notice? Is [...]

In years past, people had to try the services and offers of any restaurant or hotel before making an opinion. Today, however, anyone looking for a product or service can begin with a detailed search online. When it comes to business marketing, the power of internet makes a significant difference. From luxury hotels to simple [...]

She’s the Cinderella of PR, left on the sidelines while her bolder sisters Social Media and Marketing get all the glory. But dust Internal Communications off and give her the chance to shine – and in return she’ll give you a happier more productive workplace.   Your employees are your ambassadors. But if you don’t [...]