Archive for the ‘advertising’ Category

Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising.  Given that it’s a celebration of different views from across academia, business, students and more, we thought there might be enough long … Continue reading →

What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone…

  Page Title Keywords Do good keyword research to find keywords you can compete on. Place you target keywords for each page into the page title tag. Make the page title short (up to 70 characters).   URL Keywords Your target keyword should be used in your URL of the web page. Note the more… Continue reading →

  Page Title Keywords Do good keyword research to find keywords you can compete on. Place you target keywords for each page into the page title tag. Make the page title short (up to 70 characters).   URL Keywords Your target keyword should be used in your URL of the web page. Note the more… Continue reading →

  More and more shopping sites give consumers the opportunity to utilise online reviews. Companies shouldn’t be afraid of this feature. While every review may not have five stars, they are an excellent way to get feedback about a product or service. Since more and more customers rely on the opinions of other customers, businesses… Continue reading →

  More and more shopping sites give consumers the opportunity to utilise online reviews. Companies shouldn’t be afraid of this feature. While every review may not have five stars, they are an excellent way to get feedback about a product or service. Since more and more customers rely on the opinions of other customers, businesses… Continue reading →

  With many updates on Google AdWords recently I just wanted to give you a summary of the new features and what you should be using on AdWords this year.   Email Extensions Becoming increasing popular in the last quarter of last year. The email extension allows you to include an email sign up option… Continue reading →

  With many updates on Google AdWords recently I just wanted to give you a summary of the new features and what you should be using on AdWords this year.   Email Extensions Becoming increasing popular in the last quarter of last year. The email extension allows you to include an email sign up option… Continue reading →

Happy New Year and welcome to 2013. Our friends across the group and globe have been pulling together a summary of predicted trends for the year ahead. January always brings a rush of these, but we wanted to share them as there are some good points to kee[p in mind……

Starbucks’ problems started when it claimed to have made barely any profit in the UK. It therefore paid hardly any corporation tax. Its British customers were shocked that it used a legal loophole to bring down its tax bill, and protesters demanded that the company do something about its tax affairs. The way companies like… Continue reading →