After President Obama’s re-election last month, healthcare has earned a permanent place in the headlines. With the overhaul of care delivery, payment and compensation, it’s not just about navigating a changing landscape; it’s about navigating the l…
Archive for the ‘Affordable Care Act’ Category
For healthcare players, integration is easier said than done
Wednesday, December 5th, 2012
Posted in Affordable Care Act, brand experience, brand simplicity, branding, Brands, customer experience, Global, Global Brand Simplicity Index, health exchanges, health insurance, health systems, Healthcare, healthcare brands, patient experience, simplification, social media strategy, touchpoint alignment | No Comments »
A brand new day for hospitals and health systems
Monday, July 2nd, 2012
When the Supreme Court upheld most of the Affordable Care Act last week, it was generally seen as a net positive for hospitals. With more than 30 million more insured Americans entering the marketplace, hospitals are likely to see gains in patients as …
Posted in Accountable Care Organizations, ACOs, Affordable Care Act, brand promise, Brands, consistent experience, customer experience, customer journey, Global, Global Brand Simplicity Index, health care reform, health insurance, health systems, hospital brands, Hospital Value-Based Purchasing Program, hospitals, Johns Hopkins, Mayo Clinic, Medicare, New York-Presbyterian, patient experience, patient journey, patient satisfaction scores, readmission rates, simplify processes, transparency | No Comments »
