Archive for the ‘Ambush Marketing’ Category

The term ambush marketing refers to another brand sneaking their image into an event that they personally have not sponsored. It is something that event organisers are wary of because in effect it means that those brands get free publicity while those that paid the money probably wish they’d have thought of that in the [...]

It’s Friday and time for an innovation! Our today’s mini blog presents blur Consulting, a new service from the Creative Service Exchange. Find out what it’s about, and how you can rock your campaigns with it. ONE: You claim that blur Consulting is a new kind of consultancy. Why? We at blur Consulting have the [...]