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Archive for the ‘Apple’ Category

Our Monopoly, ourselves

Tuesday, May 8th, 2012

Around for more than 100 years, Monopoly has always been much more than a game. Its board design, playing pieces and rules have been revamped time and time again to reflect the ethos, cultures and experiences of the people who use them. Maybe that’s …

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Posted in Apple, board design, Boom, branding, Brands, corporate brands, design, economy, game designer, Global, Google, Monopoly, Monopoly board, Monopoly game, real estate | No Comments »

The miraculous, ridiculous, flawless Dyson

Wednesday, April 18th, 2012

For years I’ve admired Dyson’s advertising campaigns. Smugness aside, they represent minimalism at its most pristine: nothing more than a product shot, few copy lines and logo. Dyson is rigorous in sticking to the script of simplicity in everything…

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Posted in advertising, advertising campaigns, Apple, branding, Dyson, Dyson Air Multiplier, Global, information architecture, simplicity, technology branding | No Comments »

The secret to social media success

Wednesday, April 4th, 2012

I recently attended the Customer Engagement Technology World (CETW) conference in San Francisco. During the conference I presented some of the work that Siegel+Gale has been doing with Bloomberg to create a cohesive brand experience through social medi…

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Posted in Apple, b2b, brand building, brand engagement, brand experiences, brand strategy, branding, Brands, Burger King, CETW, Communications, consumer brands, customer engagement, Customer Engagement Technology World, customer experience, customer loyalty, eBay, facebook, Global, Google, Old Spice, Pepsi, social channels, social media, social media strategy, technology branding, Twitter | No Comments »

I should NOT have eaten that 5th ice cream sandwich

Monday, April 2nd, 2012

Rumors abound that the name of the newest Android operating system will be “Key Lime Pie.” We of course have to wait for “Jelly Bean” to come out in the fall while still enjoying an “Ice Cream Sandwich.” “Jelly Bean” and “Key Lime Pie…

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Posted in Android, Apple, Global, Google, iPad, iphone, naming, naming convention, naming system, operating systems, theme-based naming convention | No Comments »

So, how do you like them Apples?

Tuesday, March 20th, 2012

It’s interesting that people are so wrapped up on what Apple is calling the new, third-generation iPad—“iPad,” with no number. Even though Steve Jobs is no longer around to launch Apple’s products with the ease, grace and simplicity he was kn…

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Posted in Apple, branding, Brands, digital design, digital experience, Global, iPad, Marketing, naming, simplicity, simplification | No Comments »

Produto Brazileiro!

Monday, February 27th, 2012

Produto Brazileiro!

Enquanto a Apple foi nomeada marca mais amada pelos Americanos nos aqui no Brasil também podemos dizer o mesmo, somos amantes da APPLE! apesar de pagarmos mais caro em toda linha de produto da marca, em comparação com qualquer outro … Continue reading

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Posted in Apple, Brazilian ecommerce, business, comércio eletrônico brasileiro, digital media, Digital news, ecommerce, Ve Interactive, Ve Interactive Brazil | No Comments »

Apple App downloads near 25,000,000,000

Wednesday, February 22nd, 2012

Apple App downloads near 25,000,000,000

For those of you who lack the time or inclination to count that many zeros, that figure is 25 billion…yes billion! And, given that app downloads across all platforms are only scheduled to reach 44 billion by 2016, that figure … Continue reading

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Posted in Android, app, Apple, apps, business, Digital news, ecommerce, Google, increased productivity, iOS, iphone, M-Commerce, mobile, Online shopping, operational efficiency, smartphones, T-Commerce, tablets, Ve Interactive UK, Windows 7 | No Comments »

Unlocking the simplicity

Thursday, January 12th, 2012

My son Max is spending the spring semester of his junior year in Barcelona. He’ll be there for the next four months, taking in the sights of Spain and traveling across Europe. It’s a tough life…and I wish I had it. Packing for Max was a breeze co…

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Posted in Apple, complexity, Global, Global Brand Simplicity Index, iphone, iPhone 4s, iTunes, simplicity, Sprint, Sprint Blackberry, telecom, telecommunication brands, user experience | No Comments »

Techno paranoia?

Thursday, December 22nd, 2011

A lot happened in 2011. Uprisings across the Arab world, the deaths of Osama Bin Laden and Kim Jong-il, earthquakes in New Zealand and Japan, and rioting across the United Kingdom. Yet according to Google, the top global search for 2011 was the Royal W…

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Posted in Amazon, Apple, branding, digital, digital experiences, digtial world, facebook, Global, Google, iPad, iphone, social media, Technology, Twitter, YouTube | No Comments »

Techno paranoia?

Thursday, December 22nd, 2011

A lot happened in 2011. Uprisings across the Arab world, the deaths of Osama Bin Laden and Kim Jong-il, earthquakes in New Zealand and Japan, and rioting across the United Kingdom. Yet according to Google, the top global search for 2011 was the Royal W…

Read more »

Posted in Amazon, Apple, branding, digital, digital experience, digital world, facebook, Global, Google, iPad, iphone, social media, Technology, Twitter, YouTube | No Comments »

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