Archive for the ‘b2b marketing’ Category

Seth Godin’s current concern lies in encouraging more people to break free from the shackles of self-doubt and to create work that matters. Work that can be considered as art. Art is a state of mind and good, valuable, productive … Continue reading →

This past Friday (11 January) I joined Dave Chaffey for the Smart Insights Marketing Priorities conference on Bright Talk – where we and seven other leading digital illuminaries  offered our assessments on important digital elements marketers should consider for the coming … Continue reading →

The interest in my new 440 page ebook Brilliant B2B Digital Marketing (co-authored with Dave Chaffey) and now available from Amazon for Kindle and Kindle apps, has been overwhelming and I’m thrilled to be able to answer questions. One of the … Continue reading →

There has been a very good reason why this blog has been left unloved for much of 2012. I started the year musing on the lack of credible B2B digital marketing texts available to modern marketers – so decided to … Continue reading →

Hi avid blog readers – or ahoj as say in the Czech Republic (I’ll explain that in a second). My editorship of this blog has now come to an end, and as I started it by going on holiday, I’m ending it in the same way. This time I’m off to Prague so I’m going [...]

The blogging has been slow through 2012 because I’ve been working on a major project – a book dedicated to be b2b digital marketing. This work, published by Dave Chaffey’s Smart Insights website looks at a robust 7 step approach … Continue reading →

So this is my first blog post in a while since migrating the blog in it’s entirety from wordpress.com to a self hosted platform. I wanted to share my presentation from the recent B2B Marketing Summit, in London on 14 … Continue reading →

Social TV and its effect on B2B marketing

Searching on the web for a great SEO agency is like walking down London’s Mecca for curry houses, Brick Lane, to choose a place to eat. Much like the curry house staff who stand on the street touting for your custom, lots of SEO agencies claim to be “the UK’s number 1!”. All promise a [...]

What not to do when using social media as a marketing tool.