Archive for the ‘b2b’ Category

2011 was the year the social media manager’s role was starting to appear on job boards across the Internet with the main responsibilities around building and managing communities across many platforms. Could this role change within 3 years? Are we going from managing conversations across numerous platforms to managing relationships with agencies?…

The post Is the Role of the Social Media Manager Changing? appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

We were pleased to present earlier this week at the New Ways of Seeing Social Media conference hosted by the London Fire Brigade. This attracted an audience from Emergency Services from the UK and abroad as well as UK Local Authorities.
The London Fire Brigade (LFB) is the busiest…

The post New Ways of Seeing Social Media Conference – London Fire Brigade Tuesday 23rd April 2013 appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

The Worst Kept Secret is pleased to announce that it has been engaged by Aframe to develop their social media presence and help grow their business.
Aframe is a powerful, yet simple to use collaborative video platform built for production companies, broadcasters, brands, freelancers, archives – in fact just…

The post TWKS deepens it roster of B2B and Digital Brands – and is delighted to be working with Aframe to build their social media capability and help grow their business appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Recently we have worked closely with many B2B companies and helped them understand where social media sits within their organisation or for specific projects. Based on some of the biggest challenges they faced, here are four areas for B2B marketers to focus on right now:

Have more appropriate

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The post 4 Focal Points for B2B Social Media Marketing appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Many people view social media as a platform predominantly for mass/consumer brands. However, it should be seen as a platform for all organisations be they consumer or business focused. Some of the most effective use of social media we have seen has been in the in the business-to-business sector –…

The post The Impact of Social Media for Professional Service Firms and Business-to-Business Organisations appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Unfocused marketing activity generally leads to unsatisfactory results. This is magnified online where it is very easy to pour time and effort into tools that promise much but fail to deliver. If you are marketing products and services to other … Continue reading →

Join me for a special B2B marketing focused online event on 31st January at 15.00 GMT, when I give a 90-minute webinar for B2B Marketing Magazine, the UK’s premier business marketing publication on getting the most from social media for … Continue reading →

Seth Godin’s current concern lies in encouraging more people to break free from the shackles of self-doubt and to create work that matters. Work that can be considered as art. Art is a state of mind and good, valuable, productive … Continue reading →

UK entertainment chain HMV is the latest big name UK retail casualty to the Internet. HMV failed because it took its eye off the ball when faced with the twin threat of Apple’s iTunes (creating a mass download market) and … Continue reading →

This past Friday (11 January) I joined Dave Chaffey for the Smart Insights Marketing Priorities conference on Bright Talk – where we and seven other leading digital illuminaries  offered our assessments on important digital elements marketers should consider for the coming … Continue reading →