Archive for the ‘blog’ Category

There’s no getting away from it, Facebook is the biggest social network! Having high customer engagement rates is becoming essential for a business’ success on Facebook. Therefore we thought we’d put together some of the most important scientific facts, so that you can measure and compare how well your engagement with your fans is going. We have [...]

Our roundup of research insights and best practice advice from the month On the 30th April 2013 the WWW was officially twenty years old. We certainly owe a debt of gratitude to Sir Tim Berner’s Lee, not only for the invention, but also his dedication to keeping [...]

Managing content for your website or social media can be a tricky business and time consuming especially if content is created by more than one person. Using tools to plan and manage your content can save you time and energy and often helps to generate ideas for [...]

These are the slides for the Chartered Institute of Marketing Pay Per Click webinar that more than 500 of you attended. Thanks! Even if you didn’t, I hope you find them useful! They cover the fundamentals of PPC advertising. For CIM members you can find the recording [...]

  Daniel talks to Ciaran about the process of publishing an Amazon Kindle book in the Amazon Market place, with top tips on how to promote your book and ensure it gets attention from the right audience soon after publishing. We look at formatting challenges, talk through [...]

Strategy and planning This year it seems that Omnichannel is the new term for managing multichannel marketing to emphasise the growing importance of social media marketing. If it’s new to you or you’re looking for examples, read more in our Introduction to Omnichannel marketing and these examples [...]

With over 4 billion hours of video being watched every month on YouTube alone it’s clear that the popularity of video content is at an all time high. But with 72 hours of video being uploaded every minute how do you make sure yours is seen? It’s [...]

Why should you use Google+ if very few people are actively using it? In the first of our free 2 minute interactive posts we’ll tell you why. Click on the image below to launch our 2 minute interactive learning: This is the first of our 2 minute [...]

Daniel catches up with Kelvin Newman who runs the highly successful Brighton SEO event. BrightonSEO sets itself apart from other events by filling its time with bags of personality and fun ( other digital marketing events take note!) Kelvin, who you may know from the Internet Marketing [...]

The key developments in digital marketing in February 2013 It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be given money (virtual). Watch out from May [...]