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Archive for the ‘blog’ Category

Digital Marketing Update – Penguin and Panda for Marketers

Friday, May 18th, 2012

There has been a LOT of comment on the recent Google algorithm changes following the Penguin update and Panda tweaks in April. As with most things, people generally only speak out when they have a problem so it would be easy to assume these updates were a negative thing for your website. Wrong! The updates [...]

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Posted in blog, Digital Marketing News, Google, Marketing, SEO, Strategy and Tactics | No Comments »

Digital Marketing News – Facebook app store will focus on mobile development.

Thursday, May 10th, 2012

Digital Marketing News – Facebook app store will focus on mobile development.

Facebook isn’t slowing down as it kicks off its IPO roadshow and has launched a brand new app store featuring apps which utilise its Connect feature. The app store has attracted a lot of coverage and its timing couldn’t better when all eyes are on the company as it prepares to float its shares on [...]

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Posted in apps, blog, Digital Marketing News, facebook, mobile, social media | No Comments »

Digital Marketing News – Cookie guidance has arrived! And it isn’t half bad.

Wednesday, May 2nd, 2012

Digital Marketing News – Cookie guidance has arrived! And it isn’t half bad.

As the deadline looms for the EU Cookie Directive on 26 May we have finally been issued with a code of conduct which aims to clarify what’s expected of website owners and lays down the penalties for those who breach it. Unsurprisingly it hasn’t come from the Information Commissioner’s Office but from the International Chamber [...]

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Posted in best practice, blog, cookies, Digital Marketing News, privacy, usability | No Comments »

Digital Marketing News – Google Drives out Dropbox

Wednesday, April 25th, 2012

It’s bad news for Dropbox this week as Google announces Google Drive, its very own cloud storage service that boasts an impressive array of features which could see many customers making the switch. Editor: I still love Dropbox and won’t be switching. See my comments at the bottom of the page for some reasons why… [...]

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Posted in blog, cloud computing, Digital Marketing News, Google | No Comments »

Infographic of the Week – Eloqua Presents ‘The Blog Tree’

Tuesday, April 24th, 2012

Infographic of the Week – Eloqua Presents ‘The Blog Tree’

Eloqua ‘The Blog Tree’

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Posted in blog, Eloqua, infographic, Infographic of the week | No Comments »

Digital Marketing News – Improving your CTR using rich snippets.

Sunday, April 15th, 2012

Digital Marketing News – Improving your CTR using rich snippets.

It’s been a while since I had a proper geek out and recent changes around microdata gives me a great opportunity to look at some of the more technical aspects to improving your SEO; Rich Snippets. Using additional HTML tags to highlight key pieces of content in SERPs isn’t a new thing, there have been [...]

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Posted in blog, Digital Marketing News, Google, SEO, usability, web site optimizer | No Comments »

What’s New in Digital Marketing CIM Event Video 2 – Digital Strategy

Tuesday, April 10th, 2012

So here’s part 2 of 5 videos from the Chartered Institute of Marketing event I ran earlier this year. In this section I look at how digital is transforming business strategy and use the very simple 4 P’s of Marketing model to demonstrate this.   © admin for Target Internet, 2012. | Permalink | No [...]

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Posted in blog, Strategy and Tactics | No Comments »

What’s New in Digital Marketing CIM Event Video 1

Monday, April 9th, 2012

Back in Feb 2012 I did an evening event for the Chartered Institute of Marketing entitled “What’s New in Digital Marketing”. I was very honoured when 160 people paid and turned up to hear me speak for a couple of hours, especially since it was an evening event and it was snowing! I’ll post the [...]

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Posted in analytics, blog, SEO, social media | No Comments »

Digital Marketing News – Google Moves Towards Personal Analytics Service

Thursday, March 29th, 2012

Digital Marketing News – Google Moves Towards Personal Analytics Service

This week Google has announced a new feature to its product suite which gives individual users an overview of their activity month on month. Account Activity will be linked to your Google account and will summarise all of your activity including number of emails sent, most popular searches and where in the world you’ve signed [...]

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Posted in blog, Digital Marketing News, Google, privacy | No Comments »

Digital Marketing News – UK Networks Slow To Roll Out Ice Cream Sandwich

Wednesday, March 21st, 2012

The long awaited Android 4.0 (Ice Cream Sandwich) is finally available in the UK this week but so far very few have actually seen it. Samsung announced its launch of the smartphone operating system for the Galaxy S II on the 19th March, but it is being held up by UK mobile operators who are [...]

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Posted in blog, Digital Marketing News, ice cream sandwich, Microsoft, mobile, Samsung | No Comments »

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