Archive for the ‘Books’ Category

Thinking about writing a business book? As the author or co-author of four books, I have some insight into what publishers look for when considering a new title. 1. Authority on the subject. Publishers want to know that you can deliver on the promise of providing helpful information, expert analysis and insight. 2. Influential in [...]

It’s time to let the proverbial cat out of the bag. Along with Dr. Paul Marsden, editor of Social Commerce Today, I’ve just written a new ebook called The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook, published by McGraw-Hill. It’s available in Kindle and Nook editions and will soon be available [...]

I know exactly how he feels…

One of the questions I’m often asked is, “How do I manage the time it takes to engage in social media?” I’ve run across a couple of resources lately that address that issue, stating that you can do it in as little as 30 minutes per day. 30-Minute Social Media Marketing book The first resource [...]