Archive for the ‘Brand Campaigns’ Category

A simple, but clever ad from Audi. Take a screenshot of the car whizzing past on the advert:

Filed under: Brand Campaigns Tagged: audi ad, mobile ad

‘During the @kennethcole runway show, out of respect for other members of the audience please make sure your phones and tablets are switched ON. This show will embrace the intrusive nature of social media.’ It wasn’t long ago that fashion shows were largely private affairs, where photography and video were tightly managed. Yet  the opening [...]

Aviva has created a new ‘behavioural driving’ app, called Aviva Drive, for UK motoring insurance. The app is available for Android in Google Play. Drivers install the app and use it for 200 miles  of driving. Using the GPS and accelerometer, it assesses their driving and discounts up to 20% of the price of their [...]

Felix Baumgartner’s jump for the Red Bull Stratos project created a number of records. Besides the significance of the feat, it was also important for brands for two reasons: Firstly, it was not broadcast through television, but on YouTube (gaining nearly 8 million live viewers). Whilst there have been live events on the internet for [...]

As one of the more forward thinking sectors, it’s no surprise that the fashion industry has generally embraced the mobile channel. Early apps from the luxury brands were disappointing, but companies such as Nike (if we are allowed to call them a fashion brand) have created some excellent mobile campaigns. And it’s not just apps [...]

Real-time bidding (RTB) has taken the digital advertising world by storm, delivering unbelievable results in direct response campaigns within just a couple of years of inception. But advertisers are quickly realising that RTB’s potential reaches far beyond just driving instant clicks. The ability to target audience segments by the millisecond, based on numerous demographic and behavioural indicators, holds many possibilities. Throw in fast-developing technologies such as dynamic creative and in-banner surveys, and the potential for RTB to influence all stages of the buying process, not just the final hurdle, becomes clear. One of the biggest opportunities for RTB is inRead the Rest…

The Guatemalan shoe store, Meat Pack have created a (with their agency Saatchi and Saatchi) clever app to drive footfall (no pun intended). The concept was delivered as an update to their existing and well-used app. Using GPS it would send an alert when the user was near a trainer brand store. The alert would [...]

Another great example from Brazil. Evidence that the country seems to be leading the way in digital creative advertising. This time it’s for the less than exciting world of car insurance. A clever use of the tablet’s swipe navigation makes for a creating, engaging ad around the theme of ‘the unexpected’. Filed under: Brand Campaigns, [...]

As one of the first retailers to create a more virtual shopping experience in Korea, Tesco have been ahead of the curve. They have just launched an F&F pop-up shop for the Jubilee in London’s Covent Garden, which will be open until the end of the Jubilee weekend. Users can try on clothes in the [...]

The Marks and Spencer Valentine’s day Aurasma campaign seems to have had mixed reactions. Using an outdoor poster in Waterloo Station, users are invited to download the Aursama app and view their range of lingerie. The concept is clever and is the best executed Aurasma campaign to date. Ostensibly aimed at men who are short [...]