As we all know, United and Continental Airlines entered into holy matrimony last summer. But we had to wait until the beginning of March to officially ring in their new union as their reservations systems finally came together. As with any new marriage…
Archive for the ‘brand complexity’ Category
United, for better or worse
Monday, March 26th, 2012
Posted in brand, brand complexity, brand experience, branding, Continental Airlines, customer experience, Global, united, visual identity | No Comments »
