Archive for the ‘brand development’ Category

I have a simple approach when it comes to jargon. I don’t want to hear it. I don’t want to speak it. I don’t want to read it and I certainly don’t want to write it. But I work in branding, an industry, like many others, that seems particularly …

I was recently extremely fortunate in attending Omnicom University’s Advanced Management Program (AMP) in Shanghai. Appropriate to the gathered group of managers grappling with rapid growth in developing markets, the central theme of the sessions …