The world always loves a comeback. Everyone—especially us Americans—admires recovery from failure or scandal sometimes even more than they admire initial success. Think Bill Clinton, Eliot Spitzer, Oliver North, Robert Downey Jr. and Dicky Eklund. …
Archive for the ‘brand equity’ Category
Can the AIG name make a comeback?
Tuesday, July 17th, 2012
Posted in AIG, AIG name, Altria, Bill Clinton, brand equity, brand name, brand story, branding, branding program, Brands, Chartis, Dicky Eklund, Eliot Spitzer, Ford, Global, naming, naming strategy, Oliver North, rebrand, rebranding, Robert Downey Jr., Storytelling, visual identity | No Comments »
Overusing names
Thursday, July 12th, 2012
Recently Microsoft and Yahoo! launched two potentially groundbreaking products. Microsoft’s SmartGlass technology enables an enhanced, connected experience with Xbox content while Yahoo!’s Axis moves search in a more efficient, synchronized and vis…
Posted in Axis, brand architecture, brand differentiation, brand equity, brand naming, branding, customer experience, Global, Microsoft, naming, naming strategy, SmartGlass, Yahoo | No Comments »
Building a brand halo
Tuesday, August 23rd, 2011
I used to love the soft whirring sound of my wheeled suitcase as it rolled down the corridors of an airline terminal. But with all the rules and regulations, long lines and even longer delays, it’s been quite a while since I’ve felt that way abo…
Posted in Barnes & Noble, brand equity, brand loyalty, consumer behavior, customer experience, customer loyalty, daily deal sites, Delta Airlines, Delta Sky Team, Delta SkyMiles, Delta SkyPriority, facebook, Global, Groupon, livingsocial, North America, target, user-friendly | No Comments »
Hey Facebook, you’re not my friend!
Thursday, August 18th, 2011
By now we’ve all heard about the latest ailment afflicting modern civilization, the insidious condition known as…Facebook Fatigue!!Now don’t get me wrong—I think the staggering success of Facebook, with its three-quarters of a billion users a…
Posted in bmw, brand equity, branding experts, facebook, GE, Global, Google, Groupon, Netflix, North America, zynga | No Comments »
Master merchant lessons for the mountebank
Wednesday, August 17th, 2011
For a long time Saturn and Mediamarkt have dominated the German household appliance and electronics sector and yielded massive profits for their parent company Metro AG. Now, all of a sudden, they’re facing huge losses. In quarter two of this year …
Posted in Amazon, brand equity, brand loyalty, customer experience, Europe, Global, Hanz Domizlaff, Mediamarkt, Saturn | No Comments »
